Matthew Penton

Background

About Matthew Penton

I’m a trusted brand strategist who fuses sustainability, innovation, and integrity to solve complex marketing challenges through world-class merchandise solutions that plug seamlessly into broader brand ecosystems. With a deep knowledge of CRM and Loyalty systems, I am able to translate larger marketing intiatives into a tangible branded merchandise strategy. With over 20 years of experience driving growth in large, complex accounts, I specialize in connecting branded merchandise to loyalty programs, CRM systems, and marketing strategies in ways that are measurable, modern, and meaningful. I bring an entrepreneurial mindset to everything I do, supported by deep curiosity and a belief that all business is personal. Whether I’m integrating sustainable sourcing initiatives like Greenlight Sourcing or helping clients rethink how merch fits into customer engagement, I lead like a CEO—driving initiatives toward mutual benefit with integrity and follow-through. People come to me for ideas, problem-solving, and candid partnership—and they stay because they know I’ll always do what I say I will.