Matthew Pinkney

Background

About Matthew Pinkney

Highly experienced creator and driver of content and strategies to support audience growth, digital engagement, commercial and marketing outcomes. Respected content specialist and transformational innovator. Signature strengths are creating and driving top-rating content and building winning teams. Experienced leader. Has built a number of large multimedia teams combining creativity with data-driven analytics to deliver outstanding results. Passionate about building content strategies, digital products, coaching, mentoring, writing and editing. KEY ACHIEVEMENTS: 1. Founding Head of Content at AFL Media, delivering record-breaking numbers 2. Key driver of top-rating content; Access All Areas, The 10, Front Bar and more 3. Created SuperCoach, Australia’s biggest sports fantasy game 4. Major driver behind Australia’s biggest sports app, AFL Live 5. Led a young content team to an all-media Walkley Award LEADERSHIP STRENGTHS: • Coach and mentor • Principled and values-driven • Innovative and energetic • Leader of culture • Calm, effective influencer KNOWN AND RESPECTED FOR: • Creating digital content to deliver commercial and strategic outcomes • Using data, analytics and insights to create winning digital products • Quality writing, editing, and presenting • Highly effective communicator across multiple channels and stakeholders • Skilled at issues management and media relations