Matthew Reece

Background

About Matthew Reece

I'm a multidisciplinary leader with 15 years of experience across experiential production, event strategy, and all things retail. I thrive at the intersection of creativity and execution-just as driven by the thrill of awe-inspiring brand moments as I am by the behind-the-scenes operations that make them happen. From large-scale experiential activations to culture-driven brand campaigns, I bring a rare ability to scale complex programs, lead high-performing teams, and drive impact across every level of the business. I’m equally comfortable in the field as I am in the boardroom, trusted by clients, respected by peers, and known for delivering results under pressure. Above all, I’m a builder—of businesses, teams, and experiences. I lead with care, operate with integrity, and love turning bold ideas into outcomes that inspire, educate, and grow. KEY ACCOMPLISHMENTS • Concepted, planned, and executed presences at all major sporting events, including a brand's largest in-person activation in size and revenue. • History of significantly improving sales and production efficiencies YoY, including achieving record revenue and gross profits for employers while reducing production budget spend. • Designed and implemented analytics, generating data-driven insight to measure success and identify areas for improvement.(KPIs) • Spearheaded the shop-in-shop program, installing enhanced in-store brand experiences for key retailers. This led to shop-in-shop doors increasing revenue by 50%. • Designed and implemented brand strategy for the successful rollout of US outlet stores, flagship, and pop-up store planning. This includes rolling out 3 different brick and mortar mall locations from the ground level. • Incepted, executed, and expanded the field marketing experiential vehicles. This included complete production and deployment of all 18 vehicles. The fleet started at 5 and increased to 18 vehicles. • Managed all major brand partnerships from strategy development and contract negotiation to logistics coordination for complete project execution across all channels of business. • Established, designed, and manufactured all aspects of activations assets from small scale to fixed assets. This includes production and outfitting 18 field marketing reps, developing continuity for a brand. • Developed and managed a network of over 250+ vendors globally, this includes production, technology development, real estate and site evaluation partners. • Cultivated and owned the network for all event venues and temporary retail locations for the U.S. market including HI.