Matthew Ross
Regional Sales Manager- Head of Corporate Sales Development at Qualtrics
Based in Fort Worth, United States
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Seniority
Director
Department
Other
Location
Fort Worth
Industry
Software Development
Company size
6.1K
Contact information
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m•••••••@qualtrics.com
Phone
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Background
About Matthew Ross
Improving the customer experience sounds like a great idea and the theory that happier customers lead to increased revenue is hard to argue with. But given the investment required to run a VoC program, companies (especially those who are just launching customer experience initiatives) typically want to assign a hard value to their program. Happy customers are more likely to repurchase, renew, and forgive negative interactions and create positive word of mouth. Each of these behaviors adds incremental value to a company’s bottom line. My mission is to partner with my customers and develop exceptional customer feedback programs that provide real ROI.
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