Matthew Scholl

Background

About Matthew Scholl

I am the User Experience Director at Centralis, a UX consultancy based in the Chicago area. I am engaged in both research and design activities on behalf of our clients, and work with clients from a wide range of industries, including: Consumer products, healthcare & insurance, financial services, software & technology, government, associations & non-profits, and education. I hold a Master's degree in Human-Computer Interaction (HCI) from the University of Michigan. Both before and immediately after my time at Michigan, I worked at the global consulting firm, Accenture. Prior to attending graduate school, I was a product manager with Accenture's internal IT group; after graduating I joined their client-facing user experience practice. I offer practical knowledge and hands-on experience in the following areas-Qualitative in-context user observations -Nondirected interview techniques to ensure reliable, unbiased field data -Personas and scenarios derived from interviews and observations -Planning and conducting usability tests (including proven ability to deliver persuasive, actionable findings)-Prototyping and iterative end user validation -Usability evaluation techniques such heuristic evaluation and competitive analysis - Prototyping and wireframing using Axure Specialties include: Diagnostic usability testing, field research, user interviews, heuristic evaluation, competitive analysis, client management