Matthew Therrian

Background

About Matthew Therrian

Results-driven Territory Sales & Account Management Professional with a decade of success growing sales, expanding market share, and building lasting relationships with retailers and distributors across the Southeast. Proven ability to develop and execute strategic territory action plans, optimize routes, and turn around underperforming territories. Skilled in prospecting, CRM utilization, and delivering compelling presentations to drive new business and increase revenue within existing accounts. Demonstrated successes in leading trade shows and consumer events to boost brand visibility and engagement. Recognized as a strong leader and trusted advisor who not only meets but exceeds both client and company expectations. Proven track record of leveraging strong communication and negotiation skills to influence decision-makers and resolve customer concerns with professionalism and speed. AREAS OF EXPERTISE: Team Leadership | Key Account Management | Relationship Building | Territory Growth | Negotiation | Route Optimization | Impactful Presentations | CRM | Full-Cycle Sales Process | Metrics Analysis & Sales Tracking | Employee Training & Development | Trade Show Management | Client Retention | Quota Achievement | Revenue Growth | Product Portfolio Management TECHNICAL SKILLS: Microsoft Office Suite, MicroStrategy, Salesforce, Pivot Tables, Customer Rationalization Tool