Matthew Traywick

Background

About Matthew Traywick

As a digital marketer, I prefer to reside in the cross-section of creativity and data science. My experience and formal training have lead me to understand that there is an advantage to those who are able to use both sides of the brain and I strive for that with each new project that I encounter. My process involves deciphering the motivations and behaviors of a target market for a brand, drawing connections between the two, and creating campaigns that are based on these understandings which I believe will resonate with the group. While marketing is an imperfect science to say the least, consistent testing, analysis, and adaptation to the marketplace can help narrow the gap and I try to embody this belief in my methodology. I believe it is the marriage of the technical and creative combined with a little bit of work ethic and grit that have allowed me to see the successes that I have thus far in my career and differentiate me from the average digital marketer. If you are interested in my services on a contractual basis or just want to chat about marketing, feel free to shoot me a message and I would be happy to discuss.