Matthew Vine

Background

About Matthew Vine

Partner with department leads and teams to drive the seasonal execution through an integrated GTM process globally, focused on leading, planning, executing and assessment activities that grow revenue, profitability and brand building equity- Lead the strategy for defining, structuring, and executing the Implus Footwear & Accessories Global GTM Process, aligning all functions Global Product Teams, International Regions, Domestic Sales Channels and Global Marketing to one unified vision across nine individual brands- Responsible for collaborating, influencing, and driving strategic alignment through to all Footwear & Accessories teams- Global Trainer of Footwear & Accessories Product Line, resulting in an incremental $9M growth YoY- Quarterback product line development; including a wide range of materials and fabrication technics- Collaborate with New Product Development team on proof of concept ensuring podiatric regulatory standard compliance- Storyboard fresh gamified ways to engage and retain customers- Implement end-to-end customer experience in highly visible retailers including Dicks Sporting Goods, Walmart Pharmacy, Amazon, Fleet Feet and Roadrunner Sports- Serve as the credible voice for product knowledge, adoption and commercialization internally and with vendors- Author of sales B2C and B2B training guides- Cross-functional collaboration for product success with pricing, positional, promotion, features, benefits, claims- Proactively identify and solve potential gaps in strategic plan efficacy, supply chain and customer pain points- Monitor and report on key metrics, including market share, cost-to-serve, profitability, quality, comparative product performance, etc- Uses evidence-based data to forecast Global Product Line development opportunities and against seasonal market shifts.