Matthew Wolf

Background

About Matthew Wolf

I am a strategic leader with a proven track record of leveraging data analytics and product management expertise to drive business growth and innovation. Adept at translating complex data into actionable insights and driving product development initiatives from conception to launch. Passionate about building high-performing teams and fostering a culture of continuous improvement. Notable Experience: • New Product Launch: Successfully launched the TruPlay platform with over a 4.5 star rating on the app store. My team designed and executed the initial market research, UX/UI design, development roadmap and strategic marketing launch plan resulting in 2x monthly growth since launch. • Digital Marketing Analytics: Oversaw the implementation of an enterprise Customer Data Platform at CommonSpirit Health for the digital marketing team enabling the capability to do targeted paid media resulting in >$100M incremental revenue growth. • Analytics Center of Excellence: Developed a high performing, purpose driven analytics and data science team that delivered knowledge and insights to the business units through data creation, governance, machine learning and predictive models. • Data Privacy by design: Within a highly regulated healthcare system our team achieved 100% compliance with HIPAA, GDPR, HITECH & COPPA through implementing a consent manager, server side analytics, data layer infrastructure, marketing tag management and data governance processes. Achievements • Practitioner of the Year in 2020 - Awarded by peers within the Digital Analytics Association for development of new and innovative measures within Digital Analytics • Visionary of the Year Award in 2018 - Awarded by Invoca for implementation of enterprise wide call tracking across the digital experience and mapping calls to downstream patient encounters and ROI • Nike Global Maxim Award in 2014 - Awarded for innovative analytics at scale to enable a global, competitive World Cup 2014 marketing performance leaderboard and social listening platform