Matthias Rief
Research Assistant (Wissenschaftlicher Mitarbeiter) at Sales Management Department Ruhr-Universität Bochum
Based in Bochum, Germany
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Seniority
Staff
Department
Other
Location
Bochum
Industry
Research Services
Company size
49
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m•••••••@sales-management-department.com
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Background
About Matthias Rief
I study high-performing B2B sales systems in SaaS and complex solution-based markets.My work examines how firms structure sales roles, manage customer lifecycles, and design specialized sales processes to drive sustainable revenue growth.As part of the SolutiKo initiative, I bridge academic rigor and industry practice by collaborating with leading industrial firms on solution-based business models, value-based selling, and the transformation toward integrated product–service offerings shaped by digital business model innovation.In parallel, I educate and mentor students in B2B sales strategy and empirical research methods.My ambition is to advance the scientific understanding of sales performance and translate insights into actionable business impact.
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