Matthieu Daubin
Marketing Campaigns Manager (Dach, Seur, Cee) - Gtm Strategy & Revenue Growth at Emplifi
Based in Prague, Czech Republic
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Seniority
Other
Department
Other
Location
Prague
Industry
Software Development
Company size
550
Contact information
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m•••••••@emplifi.io
Phone
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Background
About Matthieu Daubin
I believe marketing has a visibility problem: too many campaigns focus on "being seen" rather than "being bought". My background is not typical for a marketing lead. My exposure to the sales floor wired me to view every campaign through a Business Development lens. I learned early that "awareness" is a vanity metric if it doesn’t fuel the sales engine. This shapes how I lead growth today: I don't just manage campaigns; I engineer revenue pipelines. My Core Philosophy: Commercial Strategy: I build Demand Gen programs that align strictly with sales targets. If it doesn't touch the P&L, I don't prioritize it. Operational Rigor: Great strategy fails without execution. With 8+ years in Marketing Operations, I turn chaotic multi-market objectives into efficient, scalable growth engines. Localization that Converts: I drive growth across DACH, CEE, and Southern Europe by translating business value, not just language. Currently driving commercial impact and exceeding revenue targets at Emplifi.
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