Maureen A. G.
Product Marketing Manager at Laserfiche
Based in Orange County, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Orange County
Industry
Software Development
Company size
404
Contact information
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m•••••••@laserfiche.com
Phone
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Background
About Maureen A. G.
Product Marketing Manager / Product Manager / Marketing Communications Award winning, strategically driven product marketer with a passion for helping companies overcome barriers, build brand awareness and products to drive B2B/B2C engagement and grow brand equity to exceed sales goals. A results-proven marketing leader with a keen ability to identify, capitalize, and employ market strategies and initiatives to increase brand value, client satisfaction, visibility, and drive sales. Transferable strengths include; product development and launch, competitive market research, client management, CRM strategy, marketing communications, brand management, presentation, negotiation, writing/editing skills, ability to lead, collaborate with, and influence cross-functional teams. Strategic marketing strengths focus on product development, segmentation, managing business alliances, multi-channel campaign, client and agency relationship management. A diverse business background includes Fortune 100 companies in healthcare and financial services. Regulatory Compliance Industries; Finance, Healthcare, Insurance, Mortgage, Medical Device and Software. Capabilities B2B & B2C Product Marketing Initiatives, Collateral Brand Positioning, Messaging Build, Manage Cross-functional Teams Client Management, CRM Competitive Market Research Conventions, Trade Shows, Events Strategy Forecasting and Budgets Internal, External KOL, Vendor Alliances Lead Generation, Retention, Direct Response Legal, Regulatory Compliance Market Plan, Brand Strategies, Execution, ROI Market Research, BDO, and Analysis Marketing Communications and Public Relations, New Product Solution Development, Launch Product Pricing, Reimbursement Strategies Product Roadmaps, Life Cycle Plans Sales Enablement Tools, Training, Product Demonstrations Scrum Agile Methodology Social and Advertising Media Team Leadership and Development Upstream and Downstream Marketing Web Strategy
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