Maureen Tseng

Background

About Maureen Tseng

I’ve been in communications consulting for 30 years, both on the client side and at an agency. That's a long time but seriously, I love what I do. Companies have great stories to tell and nothing is more satisfying than to work with my clients to find a voice and a platform to share these newsworthy gems. To this day, it still a rush for me to see these stories make it to the Wall Street Journal Asia, Bloomberg or the top local daily. I’ve worked on both sides of the PR fence - five years as a corporate communications manager at two MNCs, before trying agency life at The Hoffman Agency as their first local hire. At Hoffman, I played an instrumental part in growing the business in Singapore and the region and decades on, am still inspired by the energy and creativity of the colleagues that I work with. Over the last two decades, I’ve developed and implemented high-impact internal and external communications programs to a multitude of companies that ranged from MNCs to start ups. My expertise includes providing high level consulting on all aspects of communications, from branding and integrated marketing communications to crisis comms and stakeholder outreach.A large part of my time is now spent training CEOs, advising engineers on how to ace media interviews and providing social media consulting across industries from B2B tech, finance to retail. Zoom, Tencent, Oracle, Google, Twitter (before it became X) are just a sampling of the numerous companies I’ve worked with.