Mauro Beduschi

Background

About Mauro Beduschi

As a Sales Director at AVEVA Factory Software, global leader in industrial software solutions, I lead a high-performing team supporting manufacturing companies on their Digital Transformation journey. I consistently deliver revenue growth by managing complex sales cycles in fast-paced and high-stakes environments. I bring proven experience in building enterprise business from scratch, with a strong focus on execution, performance management and cultivating commitment and passion within the team My background blends deep expertise in OT software and automation hardware with solid IT knowledge, enabling me to identify business opportunities and transform them into actionable value for customers — accelerating decision-making and project execution. Previously, I held senior roles as Key Account Manager and Business Development Manager, where I led strategic customer acquisitions and launched new high-potential business lines. I moved into software after a solid career in industrial automation at Omron Electronics, a global Japanese leader, where I contributed to strategic Sales & Marketing initiatives. A key milestone: in 2011, I successfully sold the first-ever Omron NJ Machine Controller prototype in EMEA. Earlier in my career, I gained strong commercial fundamentals at Rexel, the global leader in energy-focused multichannel distribution. Known for my accountability, hands-on leadership, and strategic mindset, I’m a natural problem-solver with strong business acumen and effective negotiation skills. I perform at my best in high-pressure environments, cultivating long-term, trust-based partnerships through credibility and consultative engagement. To strengthen my hard skills in strategy, financial management, P&L, innovation, and change management, I’m currently pursuing an Executive MBA at POLIMI Graduate School of Management. I'm curious, self-driven, and passionate about lifelong learning. I bring a holistic view of business dynamics, a sharp focus on results through data-driven decision making, and a strong ability to transform insights into action. If you’re exploring how AVEVA Factory Software can support your Digital Transformation initiatives, I’d be glad to share insights — feel free to contact me at mauro.beduschi@factorysoftware.it |+39 347 6146991