Mauro Frota

Background

About Mauro Frota

Mauro has been involved with different Martial Arts since childhood. Academically his career was always around the subject of adherence and retention in fitness, searching for the "stickiness" to products and services and trying to understand how to keep clients engaged by designing for motivation and with gamification as a centre strategy for mass-adoption. With over 20 years of experience in the fitness space and over 30 in different martial arts, building the "first boxing bag with a brain" was the next logic step. BHOUT is a gaming company with the heart of a fitness leader and created the “first Boxing Bag with a brain” by combining sensors on the bag with 3D Computer Vision, breakthrough Artificial Intelligence and Machine Learning. At its center lies a ENTERTRAINMENT ecosystem that’s gamifying everyone’s killer instinct to fight for fun. Create Content, Play, Fight, Compete. BHOUT’s clients believe a right hook is key to a right mind. BHOUT believes gaming technology can bring the two together. Everyone can feel their best by being the baddest. Talks about the #Fitness industry;#FitTech;#Boxing and #Kickboxing for fitness #Gamification;#Web3 and #SweatToEarn; Fitness #Metaverse