Mauro Paretti

Background

About Mauro Paretti

If you're scaling a B2B SaaS company and need marketing to drive revenue, align with sales, and innovate, I'm your person.You’re likely facing one (or more) of these challenges-Struggling to move from lead volume to real pipeline -Lack of alignment between Sales and Marketing -Campaigns that don’t speak to the right personas or buying stages -Pressure to prove marketing ROI and scale fasterI’ve helped solve all of those by building demand generation and ABM engines that are strategic, measurable, and deeply connected to revenue. I focus on outcomes: pipeline, engagement, conversion, and sales partnership.And I bring innovation into execution using AI tools like 6sense and ChatGPT to refine targeting, accelerate content, and scale smarter. Highlights & Impact:• 100% pipeline target attainment through integrated demand gen and full-funnel ABM• $800K+ pipeline generated from a single executive roundtable in Munich• 30% of sourced pipeline driven through partner co-marketing and regional alliances• Scaled 6sense-powered ABM programs (1:1, 1:few, 1:many) with personalized messaging by intent stage• Boosted team engagement score from 6.2 to 8.2 (Peakon) through transparent and empowering leadership• Delivered field marketing strategies that drove ROI through pre-booked meetings, strong internal alignment, and speaking slotsI’ve led global and regional teams, launched scalable campaign frameworks, and collaborated across functions to deliver results. Whether you're looking to accelerate growth, tighten GTM alignment, or build a high-performing marketing team. Languages: EN | IT | ES | Basic DE Open to global or regional VP / Senior Director roles | Remote or hybrid | Open to Relocation