Max Henderson

Background

About Max Henderson

As a senior marketing leader with a proven record of driving growth and innovation, I specialise in crafting and executing high-impact marketing strategies that deliver measurable results. With deep expertise in digital marketing, brand development, and growth marketing, I transform marketing functions into powerful drivers of revenue and brand leadership.I excel in aligning marketing and sales efforts to optimise performance and ensure strong ROI. By leveraging data-driven insights, I create scalable and adaptable strategies, ensuring success across diverse markets. My experience managing budgets and leading cross-functional teams has delivered significant growth and long-term brand positioning for organisations around the world.A key strength of my leadership is in executing omnichannel marketing strategies. I ensure that brand messaging remains cohesive and impactful across all touchpoints, creating stronger customer engagement and loyalty. My strategic approach is grounded in Data and consumer insights, enabling me to deliver campaigns that achieve true market fit and gain competitive advantage.In previous roles, I’ve successfully led initiatives in brand repositioning, demand generation, and go-to-market strategies.I have created ATL, TTL, and BTL campaigns, SEO, social media, and web, content. My software package skills include MS Office Suite, G Suite, Hubspot, Salesforce, Canva, Video, Mail Chimp, WordPress, Adwords, and Analytics. Fluent in English and Italian, I also have intermediate proficiency in Afrikaans and basic knowledge of French, Spanish, German, and isiZulu.