Max Silverbrook

Background

About Max Silverbrook

I lead Product & Customer Experience strategy across a $3B+ portfolio and 30+ products at Thomson Reuters – aligning teams, systems, and strategy to deliver measurable outcomes across industries and customer journeys. I’m drawn to work that’s complex, consequential, and collaborative – especially where better product decisions lead to better human outcomes. I thought I’d become a surgeon. But what captivated me wasn’t the scalpel – it was the systems: the orchestration, the commitment and care, the precision, the potential to improve lives in high-stakes environments. My research career began in paediatric urology and shifted to neuroscience, studying how people think, decide, and act under pressure. That systems mindset shapes how I lead. At Ayogo, I led R&D of a patient support platform designed to engage patients and overcome the barriers that affect access, adherence, and outcomes. At Thomson Reuters, I guide CX strategy across a broad portfolio, including CoCounsel, our flagship AI product, helping professionals trust, adopt, and integrate generative AI into critical workflows. Where I lead: – Outcome-driven strategy and design grounded in behavioural science – Measurement and experimentation that drive continuous learning and action – Operating models and processes that align cross-functional teams – Capability-building that empowers teams to deliver with clarity and velocity Over 15 years, my teams have built tools like decision aids, guided workflows, care plans, multi-channel onboarding, goal-setting and education features, and reward systems – all designed to influence behaviour and deliver meaningful impact. Let’s build a future where smarter systems empower better decisions and better lives.