Max Wensbo
Chief Revenue Officer (CRO) (Contract) at Penny
Based in Dublin, Ireland
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Seniority
Other
Department
Other
Location
Dublin
Industry
Software Development
Company size
69
Contact information
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m•••••••@penny.co
Phone
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Background
About Max Wensbo
I design and scale predictable revenue systems for B2B SaaS companies.I’ve led Sales and Revenue functions across early-stage and scaling environments, with direct accountability for forecast accuracy, pipeline coverage, ARR growth, and revenue performance.My focus is building disciplined revenue infrastructure across the full lifecycle:• Revenue architecture and stage design• Pipeline coverage modelling and conversion diagnostics• Forecast cadence and variance analysis• CRM governance, data integrity, and reporting frameworks• Qualification discipline (MEDDPICC environments)• Capacity planning and performance management• Cross-functional alignment across Sales, Marketing, and ProductI’ve scaled ARR from single-digit millions to $30M+, expanded enterprise revenue by 400%, and rebuilt forecasting and revenue reporting systems used at board level.I operate hands-on, staying close to the numbers, close to the CRM, and close to the behavioural drivers behind performance.Open to Revenue Operations Director, Head of Revenue Operations, Sales Operations Director, and senior Sales Leadership roles within B2B SaaS.
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