Max Wright

Background

About Max Wright

Many people have ‘strategist’ in their title. I’d describe myself as a strategic marketer who grew up in creative agencies. I’m commercial about strategy, not romantic. I studied business first, then specialised in marketing. I then discovered account planning and advertising. Bringing creativity to business problems seemed obvious. Learning other comms channels came intuitively. Integrating them came naturally. Strategy is only a means to an end. It’s the result that matters. I enjoy proving what I do works. It must be simple to convey to others. I’m allergic to fluff and faff. I’m at my best with gnarly projects where I can make tangible impact on an organisation. I enjoy proposition development and brand creation, business turnarounds, growth re-sets and repositioning. I thrive working on briefs with multi-channel, multi-audience complexity. I have deep expertise in financial services, transport, healthcare, leisure, energy, technology and packaged good sectors. I’m one of those ENFJs, if you like that kind of thing.