Maxine Kroll

Background

About Maxine Kroll

With 15 years across SaaS, fintech, and health & wellness, I’ve led teams, shaped product narratives, and built impactful marketing and product marketing functions in private equity–backed companies, mid-market enterprises, and early-stage startups—both in-house and as a consultant.My experience spans product marketing, GTM strategy, sales enablement, brand development, customer insight programs, competitive analysis, and cross-functional leadership. I’ve led teams of up to 35 (including management layers), managed multimillion-dollar budgets, and served as a strategic partner to executive teams.Industries served:• B2B SaaS (including specialized, regulated, and compliance-driven platforms)• Fintech & financial services• Health & wellness (medical-grade, digital health, subscription care)Experience includes:• Leading and developing diverse teams, including manager-level leadership• Managing multimillion-dollar budgets across product marketing, brand, and GTM programs• Consulting for early- and growth-stage SaaS companies on positioning and GTM foundations• Operating successfully in private equity, corporate, and startup environments• Partnering with enterprise organizations (Intel, Nike, Microsoft, Salesforce) on strategic programs• Driving high-priority strategic initiatives requiring clarity, structure, and alignment• Building and operationalizing customer insight programs (interviews, surveys, VOC synthesis)• Creating scalable enablement libraries, competitive resources, and launch frameworks• Leading internal and external communications and supporting cohesive brand alignment• Collaborating closely with Product, Sales, Implementation, and executive stakeholdersWhere I drive the most impact:• Clarifying product stories and aligning teams around a shared narrative• Turning customer and market insights into actionable direction• Developing GTM plans and foundational product marketing structures• Strengthening cross-functional alignment and consistent execution• Bringing structure, clarity, and momentum to evolving or ambiguous environments