Maxine Whiteside

Background

About Maxine Whiteside

Every approach tells a story - built from experience, driven by the present, and shaping the future. Strategic & Career-Focused I love working where strategy meets execution, especially in an industry I grew up in. From building out campaign approaches, researching industry technology, or improving how to better provide support to farmers, I am always looking to turn insights into action. I focus on making strategies practical, scalable and rooted in what matters most to the customers we support- Product Strategy Specialist with experience in campaign approaches in print and digital media - Led campaign executions, vendor program developments, and seasonal promotion activities - Improved cross-team collaboration between teams to align process and reduce redundant workloads Personal Growth & Learning I've always believed that learning never stops and applying it is just as important as obtaining it. Whether it is formal or hands-on, every experience helps shapes how we think, work and grown. Building my career while pursuing my education has allowed me to evolve how I approach strategy, planning and collaboration- Completing multiple credentials while working full-time, allowed for real-time application of concepts- Leveraging both formal, & informal education and experience to maximize growth and perspective to better learn and adapt to a changing work environment - Curious and committed to continuous learning Impact and Adaptation I thrive in roles where I can make a difference. Whether it's improving a process, implementing change or restructuring an approach to land more effectively. I adjust across roles and departments to focus on maximizing return and delivering a better result- Experienced in fast-paced project environments with multiple stages and deadlines - Comfortable working across strategy, execution and support roles to deliver the best result - Always looking for improvements and revisions for clear, collaborative process to best support others