Maxwell Coke

Background

About Maxwell Coke

Dynamic and data-driven merchandising professional with a strong background in apparel and omni-channel retail strategy. Currently serving as an Associate Merchant at Perry Ellis International, I lead the design, development, and execution of product strategies for the Golf and Tennis division, managing a portfolio that drives over $80M in annual wholesale revenue. I specialize in cross-functional collaboration, trend analysis, and driving margin improvements through strategic buying and product development. Previously at Abercrombie & Fitch Co, I advanced from Intern to Associate Omni Channel Stylist, playing a pivotal role in styling, marketing, and merchandising for Hollister Men across global markets. I’ve consistently delivered results, from increasing graphic tee sales by 23% to launching globally relevant licensed content and trend-forward assortments. With a B.S. in Marketing from The Ohio State University and a minor in Psychology, I bring a strategic mindset, creative vision, and a passion for product to every stage of the merchandising lifecycle. I’m eager to continue leveraging consumer insights, industry research, and cross-functional leadership to drive business growth and elevate brand experiences.