May Chao

Background

About May Chao

Seasoned Business leader with experience on planning, managing and delivering P&L target. • Performance-driven Brand Managment professional with 23+ years’ experience in the Beauty, FMCG and Healthcare industry in Asia Pacific. • Skilled in formulating effective go-to-market strategies with successful track record of leading and driving the team to turnaround the business, deliver revenue and profit growth. • Exceptional record on developing and implementing brand positioning across multiple categories that resulted in long-term brand equity maximization. • Proficient in conceptualization, analysis and problem solving. Comfortable in unscripted, uncertain environments, but using facts and trends to improve operational clarity and decision making. • Versatile to adapt well to rapidly changing environment with track record of delivering the results under the significant organization re-structuring. • 19+ years of people management experience and recognized as a strong organization builder through talents development and process improvement. • Excelled at gaining results through collaborative relationships in culturally diverse, matrix organizations. • Effective in navigating through diverse cultural environment and managing high performance diversified, multicultural team (Chinese, Japanese, Australian, Filipino, Taiwanese, Hong Kong people).