Maya Khalife

Background

About Maya Khalife

Consultancy Firm Management Maya has experience in successfully leading consultancy firms including driving the revenue generation, new customer acquisition strategy, current account expansion & overall sales. She also manages key customer relationships & participates in closing strategic partnerships & opportunities. Strategy & Digital Transformation Maya works with CEOs & top management teams to set & direct global & regional strategies at the corporate & divisional levels. This includes long-term strategy formulation & planning, annual strategy execution, performance management, organization structure vision & modernization, digital tools deployment, systems implementation & process optimization. Customer Experience Maya is a well-renowned leader in the customer experience field in the GCC. She is a Recognized Training Providers (RTP) by Customer Experience Professional Association (CXPA) in USA & a Certified Customer Experience Professional (CCXP). Maya also serves as a member on CXPA Middle East Regional Leadership Council. She has wide knowledge in experience management (XM) spectrum; namely customer delight, citizen happiness, employee retention, br & evangelism & product marketing. She spearheads, manages & facilitates customer experience strategies, frameworks, customer profiling & segmentation, strategic partnership programs, customer advisory boards, retention programs in addition to divestment strategies. Marketing Maya has deep knowledge in diagnosis & assessment of current marketing strategy, mechanisms, toolkit & systems. She works with teams to set up digital marketing transformation initiatives that include management & execution of B2B omni-channel marketing campaigns, email marketing automation, lead & demand generation, social media management, customer acquisition programs & online advertising. All with leverage on making informed decisions based on data & analytics. She has wide knowledge & success stories in setting up & overseeing implementation of CRM systems such as Salesforce.com. Communications Maya currently serves as co-head of Communication Committee for large scale enterprise in KSA. She drives key strategic efforts related to successful omni-channel communication with stakeholders. This includes enhancing communication consistency, improving public understanding & appreciation, showcasing in Gulf news & online platforms, as well as successful development & deployment of vision, mission, values, slogan, story & brand manifesto.