Maya Sullivan

Background

About Maya Sullivan

I have over ten years of experience in entrepreneurship, multi-channel marketing & sales, market research & 360-analysis, business development, and high-level strategic decision-making.Born with an entrepreneurial spirit and with many strategic playbooks & lessons learned over the years, I leverage my passion for problem solving and technical skills to improve small and medium size businesses, as well as adding realized revenue and gaining marketshare for international Fortune 500 companies.I thrive on active listening and cultivating cross-functional collaboration, working together to provide competitive and sustainable business value for all my teams.My focus is to ask the right questions, understand deeply, and bring added value — whether that be in realized equity, new revenue streams, new business development, or providing strategic insights and improved action plans. I aim to optimize financially important strategic assets while aligning with internal & external stake holders, reach long term business goals and create customer success. I use my resourcefulness and research skills to deep dive into a 360 degree understanding of marketplace trends, target customer behavior, best market fit & product positioning. I have worked on omni-channel marketing mgmt, including D2C, B2B, and B2B2C.Focused on a data-based approach to market research; I use quantitative and qualitative research and a larger meta review of the marketplace to triangulate highest impact strategies, including GTM, brand management, product portfolio management, multichannel marketing, pricing strategy, product positioning and more.