Mayank Rawat

Background

About Mayank Rawat

I am a Web Analytics professional with experience in building measurement strategies that help measure various customer touch points and help in better decision-making. I began my career as a data analyst. However, my curiosity about data collection led me to a more technical career path, which is the measurement side of web analytics. Since then, I have been working on technologies that help client-side data collection such as Adobe Launch and Google Tag Manager. More recently I started working on the Adobe Experience Platform and implemented AEP Web SDK through Adobe Tag aka Launch. I'm excited about the potential of leveraging the Adobe Experience Platform to collect, analyze, and act on customer data to improve the customer experience. My lazy self also uses Adobe Launch API, It's easy to manage, deploy, and troubleshoot my implementations. Plus, I don't have to do any heavy lifting when there are too many changes - I can just kick back and watch my code do the work for me.