Mayank S.

Background

About Mayank S.

With over a decade of experience in AdTech, I am actively working to transform the media buying and advertising landscape by curating & decarbonizing its carbon footprint (gCO2PM) while driving meaningful customer acquisition and performance growth. I specialize in designing and executing close to $50M high-impact campaigns across Programmatic, CTV, and display channels, alongside building sustainable customer acquisition funnels that leverage organic growth tactics. My goal is not just to scale businesses, but to do so in a way that reduces environmental impact and fosters long-term sustainability. Currently at WebMD, I lead organic user acquisition and newsletter growth, driving a 155% YoY increase in subscriptions. Alongside paid media, expanding my expertise into a broader, cross-channel acquisition strategy that maximizes engagement and long-term value. Leadership Competencies: 1. Strategic Vision & Decision-Making: Creating data-backed strategies that align with business goals for both paid and organic growth. Team Development & Empowerment: Fostering cross-functional collaboration to encourage innovation and accountability. Client Relations & Stakeholder Management: Clear, results-oriented communication that builds strong client and stakeholder relationships. Analytical Problem Solving: Using a holistic view of campaign performance to make adaptive and agile decisions. Core Competencies: 1. End-to-End Campaign Management 2. Paid Media & Organic Customer Acquisition 3. ROI, ROAS & KPI Optimization 4. Audience Research & Segmentation 5. Advanced Analytics & Reporting 6. GCO2PM & Attention Metrics Platform Expertise: 1. DSPs & SSPs: DV360, Adform, The Trade Desk, Xandr, PulsePoint, Equativ, Pushhub, Magnite, PubMatic, Reddit Ads, Teads 2. Paid Media Channels: Meta, Google Ads, CTV, 3. Emerging Platforms: Moloco, AppLovin, and other CTV and mobile-first channels 4. Sustainability Platform: Scope3 5. Organic User Acq : Adobe Analytics, tableau, Exact target (Salesforce Marketing), GAM If you're seeking an experienced leader who can drive your business goals through a balanced blend of programmatic expertise and organic strategy, let’s connect. Together, we can create sustainable growth and measurable impact for your brand.