Mayanka Srivastava

Background

About Mayanka Srivastava

Joined DS Group in March 2023 as Senior Trade Marketing Executive. Own the Annual Marketing Plan for the Mouth Freshener division. Develop Territory According to Consumer Preferences towards DS Group Brands with a team of 50+ subordinates. Supervising the Marketing Activities (Advertisements Promotions) and Executing QPDS QPS and Merchandising activities in Eastern U.P. Market Assessment and Continuous Improvement. a) Responsible for Market Share & Volume share. b) Track and continuously improve performance of initiatives c) Monitor competitor’s activities and growth opportunities 1. Handling merchandising activities. 2. Vendors management Distributers Management Brand Management 3. Competitor analysis managing MIS reports Personal and Report Management (PPTs Data Analysis Pivot Reports and Excel). 4. Conceptualization planning and execution of various entertainment campaigns sports cultural events promotional branding events vendor management and product launchings. 5. Exclusive company retail stores branding marketing and launchings. 6. Tracking Sales Report through MIS and preparing Market Insight report on a daily basis to share with seniors. Skills: Brand Management | Retail Store Marketing | ATL & BTL| Public Relation & Vendor Management | Handling Creative Agencies | | Lead Generation | User Acquisition User Retention