Maytree Sengupta

Background

About Maytree Sengupta

As the Global Campaigns Lead at Tata Consultancy Services, I contribute to the strategic growth of the Travel, Logistics & Hospitality business unit by spearheading digital marketing initiatives that deliver measurable results. Over the past three years, our team has executed more than 25 targeted paid campaigns, achieving ROI between 2x and 6x within eight months. These efforts have enhanced brand visibility, strengthened customer relationships, and created lead-generation opportunities that directly support large-value deals and RFP outcomes. My expertise in digital campaign strategy, ABM frameworks, and content optimization is complemented by a strong foundation in B2B content creation from my prior role as a Senior Copy and Content Writer. Collaborating with cross-functional teams, I focus on delivering impactful marketing solutions while leveraging analytics to refine performance. I am driven by a commitment to innovation, measurable success, and fostering meaningful connections between our solutions and our audience.