Mc Beaudry

Background

About Mc Beaudry

Passion. Integrity. Curiosity. 3 words that define me. I left Montreal in 1987 to learn English, thinking I would spend a year in Toronto and go back or move on to the West Coast (I was a huge volleyball player back then and California was very alluring). 37 yrs later, I am still in Toronto where serendipitous and intentional relationships and opportunities have led me through an amazing career path from pharmaceutical sales, communications and marketing, multi-media integrated sales, and the launch of two new business units within leading pharmaceutical and telecommunications companies which, to think of it, sparked my thirst for entrepreneurship. I discovered my love for fast-growing, entrepreneurial environment fueled by highly competent teams, which brings me to LinkedIn, the turning point in my career. After 13 years in traditional media sales, I had the very rewarding opportunity to assist LinkedIn with expanding its footprint in Canada. This is where the love affair with technology started. At LinkedIn, I helped our partners find and connect with top talents - at scale - and help them grow their business and be leaders in their marketplace. At Valassis Digital (formerly MaxPoint), I helped our partners find and connect with the best customers through intelligent targeting - pioneering in cookie-less tech - at scale - and help them grow their business and be leaders in their marketplace. Now at DoubleVerify, I create unparalleled value for our partners by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across the digital ecosystem to drive optimal performance and ROI. We all want our industry to perform better, because when our industry performs better, we all benefit. At DV, we believe the key to making things better is transparency. Let's build a better industry together!