McKenna Evans

Background

About McKenna Evans

I recently graduated from the BYU Marriott School of Business with a degree in Marketing and a deep interest in turning consumer insights into meaningful, data-backed strategy. Most recently, I worked as a Consumer Insights Intern at SharkNinja, where I translated qualitative and quantitative research into actionable recommendations that directly shaped product development. Before that, I supported digital engagement as the Web Marketing Assistant at the BYU Museum of Art, and helped define CRM strategy and influencer marketing efforts as the Customer Success Analyst at Lola Blankets, a fast-growing startup. Beyond work, I’m passionate about launching creative projects that make an impact—like the Valentine’s Museum, an interactive pop-up experience, and my own clothing brand, both of which I grew organically through targeted social media strategy, gaining followers in just a few months. I’m actively seeking full-time opportunities in Consumer Insights, Marketing, Market Research, or Brand Strategy — roles that blend creativity and analytics, and allow me to continue learning, building, and contributing in meaningful ways. Outside of work, you’ll find me sewing something new, deep into a beach read, or getting stronger in the weight room. Let’s connect!