McKenna Layfield

Background

About McKenna Layfield

I am an early career social media management professional with extensive experience providing the leadership and direction needed to drive the achievement of key social media-related goals and objectives. I can develop and implement strategy based on social media management best practices and wide-ranging business intelligence to increase engagement and ensure a positive online presence for the brand. In addition, I bring proven strength in building and maintaining strong, professional relationships with strategic business partners and stakeholders based on the effectiveness of the leadership and solutions provided. I am continually recognized for delivering impactful results while leading in fast-paced, dynamic business environments. Areas of Expertise Include:Business Solutions • Social Media Management Leadership • Solution ExecutionPromotion Planning • Marketing Practices • Paid Social Media/AdvertisingSocial Media Platforms • Social Media Management Practices • Analytics & ReportingMarketing Process Improvement • Content Creation/Management • Strategy & ExecutionBrand Strategy & Awareness • Community Engagement • Trend AnalysisTechnical Proficiency Includes:Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn, Canva, Adobe Creative Suite, Microsoft Office Suite