McKenzie Japinga

Background

About McKenzie Japinga

As a senior analyst at Publicis Collective, I review, optimize, and communicate the performance of live campaigns for Jeep, one of the world's leading automotive brands. I leverage my skills in paid social media marketing, platform partnerships, and creative asset management to deliver engaging and impactful campaigns that drive business results. I also contribute to the strategy and insights, collaborating with my team and partners to provide recommendations and solutions for Jeep's marketing goals. I have a degree in advertising from Michigan State University, where I learned the fundamentals of communication, persuasion, and media planning. I also hold certifications from Google, HubSpot, and Meta, demonstrating my proficiency in digital marketing tools and platforms. In my previous roles, I gained valuable experience in managing content, launching email campaigns, setting up Google Ads, and using Google Analytics to track the effectiveness of campaigns. I worked with various clients and platforms, such as MI Digital Solution, Nasty Gal, Beautycounter, and Search Optics. I am passionate about creating engaging and impactful campaigns that resonate with the target audience and drive business results. I would love to bring my diverse perspectives and experiences to your team and help you achieve your goals.