McQueen Lie

Background

About McQueen Lie

As the Head of Sales for North and Southeast Asia at Oterra, I lead a team of professionals who are passionate about delivering high-quality and sustainable food ingredient solutions to our customers. With over 15 years of experience in the food industry, I have a deep understanding of the market trends, customer needs, and regulatory challenges in this dynamic and diverse region. My core competencies include key account management, new business development, and strategy formulation and execution. I have successfully established and maintained long-term relationships with multinational and regional food manufacturers, distributors, and retailers, and have grown our sales revenue and market share significantly. I have also introduced and promoted new and innovative products, such as flavors, fragrances, sweeteners, colors, and extracts, that meet the changing consumer preferences and demands for natural, healthy, and delicious food. My mission is to create value for our customers, partners, and stakeholders by providing them with the best food ingredient solutions possible.