Mecoh Bain

Background

About Mecoh Bain

Brand strategist who blends the art and science of building memorable brands. At Canadian Tire Corporation, I lead strategy and execution for Ripzone, Woods, and FWD at Sport Chek, transforming consumer insights and sales data into integrated campaigns that deliver results. My approach combines strategic thinking (managing P & Ls, budgets, and growth targets) with creative vision to build brands that resonate with Canadians. Through Mecoh Studio, I've partnered with major brands as a commercial photographer and videographer, bringing their stories to life through compelling visual narratives. This unique dual perspective, and understanding both sides of the creative brief enables me to bridge strategy and execution seamlessly. I thrive in dynamic environments where strategy meets creativity, and where brands have the courage to stand for something meaningful. Whether analyzing performance metrics, directing content production, or building cross-functional partnerships, I focus on creating work that makes a real impact on business metrics and in people's lives.