Meg Edgett

Background

About Meg Edgett

With 30 years of brand building, I live in the nexus of Marketing, Branding and Insights, what I call the MBI space. Leading GetPerception since 2004, I have developed a consulting business to help clients in the MBI space to learn more about their consumers so they can solve complex problems to expand business and build brands. I am driven by a deep passion for discovery. I am a marketer at my core and a researcher at heart. I am a fan of people and a champion of insights. I have seen insights unlock possibilities and create channels for growth. Whether the topic is Skincare or Software, Medical Devices or Mobile Apps, Fried Chicken or FroYo, my goal is to bring confidence and clarity to the MBI - Marketing Branding Insights - process. I take my innate ability to form bonds with clients and respondents to be the pathway between consumer expectations and client expectations. I infuse GetPerception with a DNA of understanding people and motivations: how they think, how and why they act, and most of all, how and why they buy. I have spent 30 years in various Advertising and Product Marketing roles, working with a variety of Ad Agencies, Packaged Goods companies, and Retail Brands. After nearly a decade in advertising, I moved client-side working for Taco Bell Corporate, in brand marketing, leading cross functional teams in new product innovation. I made the successful transition into consumer insights as a research manager, and later as an independent moderator and marketing consultant. In my current role, as CEO and Founder of GetPerception, my marketing experience and my classical research training guides every part of what I do. I have a 360 degree view of the new product development process and the qualitative research process because I have been on both sides of the glass, both in the focus group room as a moderator and in the backroom as the Insights leader and the Brand steward. I understand how to ask the right questions. I personally know the job and the mission of my clients. I help them uncover the insights to light the way, to build the brand. Brands Impacted: Allergan Aesthetics, Asante Solutions Biomedical, Burke Research, Carrington Mortgage Services, Chipotle Mexican Grill, Dairy Queen, Dole Foods, Domtar Personal Care Products, El Pollo Loco, Estée Lauder Cosmetics, Johnson and Johnson, Kelloggs, Kythera Biopharmaceuticals, Mrs. Fields, Neutrogena, Pizza Hut, Raising Cane's Chicken, RJ Reynolds, Sage Software, Sientra Medical Devices, Skechers, Starbucks, Taco Bell, TCBY, Velvet Taco, and Wrigley’s Confections.