Megan Bailey

Background

About Megan Bailey

As a skilled Strategist / Research Manager with over 5 years of experience in marketing and qualitative research (CX and Brand Strategy), I am dedicated to helping brands optimise their consumer experience. My expertise lies in designing and executing a wide range of research projects that yield actionable insights, driving the strategic development and enhancement of brand strategy, campaigns, products and services. I've worn many hats throughout my career; I've been a marketer, strategist and researcher, allowing me to draw upon experiences and learnings from a range of perspectives. I am a confident and empathetic moderator, adept at conducting virtual and face-to-face interviews, focus groups, and workshops with customers, employees, and stakeholders. I'm keen to travel wherever my research takes me - whether it's Nuneaton or New York! I have used insights to craft detailed customer journey maps, segmentations/personas, communication and engagement plans, as well as guide brands towards optimal brand positioning, messaging and campaign performance. I collaborate closely with quantitative teams to provide fresh perspectives and consult on integrating rich, nuanced insights for clients. I have worked with brands across various industries, both B2B and B2C, including FMCG, technology, financial services, insurance, retail, hospitality, automotive, pharmaceutical, telecommunications, and travel. Beyond work with our clients, I am proud to have my research published in collaboration with the Institute for the Practitioners in Advertising (IPA)-'Defining the modern workplace'- which explores the attributes, influences, and workplace values of adland’s growing Gen Z, aiming to enhance generational understanding and foster stronger partnerships between clients and agencies.