Megan Crews

Background

About Megan Crews

Hi there! I’m Megan — a creative, strategic thinker who thrives at the intersection of business and beauty. I’m passionate about building trusted partnerships, reimagining the customer experience, and delivering results that matter. In my current role as Assistant Buyer for Designer Fragrance at Nordstrom, I support 91 stores and Nordstrom.com across 78+ brands. I’ve become known for spotting growth opportunities, scaling high-impact campaigns, and bringing brands to life through events, training, and digital innovation. Whether I’m collaborating on PDPs, planning a $18M+ national event, or launching event activations in-store, I lead with purpose, heart, and hustle. What I do: • Drive product strategy and event execution for fragrance across stores and e-commerce • Partner cross-functionally with planners, vendors, and marketers to deliver standout campaigns • Build tools and moments—from training kits to branded sampling—that spark customer connection 🤝 What I value: • Creativity backed by insight • Collaboration rooted in accountability • Leading with kindness, confidence, and intention Highlights: • Nordstrom Impact Award – H2 2024 • Power of Scent Event:$18M sales (+76% YoY)| 128K units sold • Sales Growth:$9.7M → $11.1M (2023)|$1.2M Anniversary Event (2024) • Leader of the Month – 5x in 2023 • NW Leader of the Quarter – March 2023 • Q2 Beauty Division Recognition – NW Region, 2023 • Best Beauty Selling Cost & SPH – 2024 Let’s connect if you're into customer experience, sales strategy, or beauty innovation—or just want to talk fragrance and fun activations!