Mehal Rao

Background

About Mehal Rao

Hi, I’m Mehal, a data-driven digital marketer with a creative edge, currently leading performance marketing efforts at Moco Museum in Amsterdam. As an Online Marketing Specialist, I work across a range of digital channels to support growth and visibility, leveraging expertise in SEO, campaign optimization, reporting and analytics, project management, and paid advertising (Google, Meta, and TikTok). My focus is always on performance, audience insight, and building marketing systems that deliver measurable impact. I hold an MSc in Business Administration (Marketing Management) from TIAS School for Business and Society, where I deepened my understanding of branding, strategy, and consumer behavior, especially within digital and cultural contexts. My toolkit includes: Google Ads, GA4, Meta Ads Manager SEO, campaign optimization, A/B testing Performance reporting and insights for real-time decision-making I thrive in fast-paced, multicultural teams and am passionate about bridging creativity and strategy particularly in the arts, culture, and mission-driven spaces. I'm always keen to explore new ideas, collaborations, and opportunities in digital marketing, performance marketing, or cultural marketing initiatives, especially where data, creativity, and purpose intersect. Let’s connect and see how we can build something impactful together.