Mehreen Shams

Background

About Mehreen Shams

I build the kind of digital transformations that transform the business.As Chief Digital Officer for Pizza Hut, I lead a $2B+ digital business that now drives 70%+ of total sales. My work focuses on connecting technology, data, and design to fuel growth — not as a support function, but as a true strategic engine for the brand.Over my career, I’ve helped global brands like Pizza Hut and American Airlines evolve from legacy systems to design-led, product-driven organizations. That means creating the frameworks, culture, and technology that deliver measurable ROI and inspire people to innovate.A few milestones I’m proud of: Partnered with the IPHFHA Franchisee Tech Governance Board to align a multi-year funding model, transformation roadmap, and unified tech stack — accelerating innovation, ROI, and speed to market. Launched a top-performing Mobile App achieving the highest conversion rate across the global Pizza Hut system (and top in QSR).🤝 Improved Team Member satisfaction on labor platforms from 30% to 90%+, helping employees feel more connected, efficient, and empowered. Created and scaled Hut Rewards, growing it into a loyalty engine that now drives 50%+ of total sales. Built and led the company’s most diverse, high-performing, and lowest-attrition digital function, fostering a culture of creativity, empowerment, and purpose within a large-scale transformation.My superpower? Taking an idea and making it. Whether it’s building a loyalty program, reimagining the digital ecosystem, or shaping a high-performance team culture — I believe growth happens when technology amplifies brand love and people feel empowered to create it. Contact me for Board roles. I'm passionate about leveraging digital & technology expertise to guide organizations toward sustainable growth and strategic success.