Meitar Gera

Background

About Meitar Gera

COO, Product Lead, Lawyer and Accountant, former athlete and musician, and always a geek. As Product Lead at Finaloop, I'm putting into action everything that I've learned so far in my journey. We are building a cutting-edge product that replaces your bookkeeper, accounting software, and app integrations and provides you with accurate & real-time ecommerce bookkeeping. Using deep tech, it replaces the manual, inaccurate, slow and not eComm specific work done by your bookkeepers. As Chief Operating Officer at Fun Funding Ltd, I've had the privilege of overseeing all aspects of the company's operations as we work towards our mission of creating a better world through gaming. In my role, I combined my experience in product management and team management with analytical skills and passion for creative problem-solving. During my time as Product Manager at Fun Funding, I led the development of the new version of our platform, from concept to launch. This involved defining the product vision and strategy, setting target KPIs, and managing the R&D team to ensure deliveries and milestones were met. I also analyzed user behavior data, funnels, and trends to continuously improve the user experience, including leading the development of the platform's First Time User Experience (FTUE), which resulted in a significant increase in user engagement and retention. Prior to my time at Fun Funding, I worked as an International Tax Consultant at PwC Israel, where I advised multinational companies on global tax strategies and M&A transactions. In this role, I honed my analytical skills and expertise in business analysis, which has proven invaluable in my current position. I also have experience as a Legal Intern at S. Horowitz & Co, where I provided legal advice to multinational companies on M&A transactions and financing, as well as a Valuation Analyst at the Israeli Tax Authority, where I analyzed business restructurings and performed business valuations. As a former member of the Israeli National Judo team, I bring a hardworking mentality and a drive for excellence to every aspect of my work. My experience as an athlete taught me the importance of dedication, discipline, and perseverance, qualities that have proven invaluable in my professional career. Whether managing operations, developing product strategies, or analyzing data, I approach every task with the same focus and determination that I brought to the judo mat. I believe that this mindset has been instrumental in my success and will continue to guide me as I pursue new challenges and opportunities.