Mel McFarlane

Background

About Mel McFarlane

With a diverse background spanning marketing, customer engagement, small business ownership, and healthcare, I bring a unique blend of strategic creativity and human-centred communication to every project. Currently, I serve as Sales and Marketing Coordinator at Trimatt Systems, where I lead campaign development, digital content creation, event coordination, and client engagement initiatives that have directly driven sales and elevated brand recognition on a national scale. My foundation in people-focused roles—starting in nursing and evolving through entrepreneurship and creative marketing—has shaped my strength in building trust, solving problems, and crafting compelling narratives that resonate. Over 12 years as the owner of a successful entertainment business, I managed teams of artists, executed complex event logistics, and created memorable, branded experiences for clients of all backgrounds. This hands-on leadership experience has informed my collaborative style and ability to deliver under pressure. I'm skilled in Adobe Creative Suite, Canva, WordPress, HubSpot, CRM tools, and video editing platforms like Premier Rush. I’m also an adept copywriter with a flair for branding and a deep understanding of audience engagement across digital and print channels. My work is guided by integrity, emotional intelligence, and a passion for connecting people with services, ideas, and products that add value to their lives. Whether I’m driving sales, designing content, coordinating a tradeshow, or supporting a CEO on go-to-market strategies—I bring energy, initiative, and creativity.