Melanie Cameron
Director at Insight Inside Ltd
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Market Research
Company size
2
Contact information
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m•••••••@insight-inside.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Melanie Cameron
As part of the Insight Inside team I put my time and energy into turning data into insights, and insights into opportunities. Opportunities that mean brands can make the concrete decisions that lead to growth.Specifically I help clients in the areas of brand equity, segmentation and innovation – identifying and providing the insight keys to unlock potential. I get excited about understanding how people make decisions and in particular how we can design better research using new techniques that get us closer to what we really think and feel. I believe it’s not just enough to do better research, it needs to be crystallized and communicated in a way that really makes an impact in the business.Specialties: Brand equity, brand tracking, segmentation, innovation, quantitative research, consumer insights
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