Melanie Darcy

Background

About Melanie Darcy

Hi, I'm Melanie, and I optimize cold traffic Google Ads funnels for DTC supplement brands. Focusing on- Revenue per visitor (AOV, LTV, ROAS, RPS)- Message-market fit- Scalable testing systems-These days, it can feel like “the company with the biggest ad budget wins.”But here’s the truth: you don’t always need to spend more. You need to make the clicks you’re already paying for convert at a higher rate.That’s where my Needle Mover System comes in.The Needle Mover approach focuses on the two biggest levers inside your funnel- Direct-response copywriting- Systematic A/B testingBy pushing and pulling these levers in the right sequence, I help supplement and wellness founders:* Capture more customers from the same ad spend* Lift revenue by 20% or more (if you’re getting clicks a day)* Lower CAC, raise AOV, and boost LTV — without rolling the dice on higher ad budgets* Create presell pages, sales pages, and checkout flows that actually convert midlife buyersIn the process, I collaborate closely with media buyers to align funnel optimization with ad strategy. This means every Google or Meta click you pay for has the best chance of turning into a customer.The best part? The tests we run often pay for themselves — many times over.So you stay focused on growing your brand, while your funnel does more of the heavy lifting.Sound good? It is. And together, we can make it happen.To chat about the possibility of working together. DM me here or shoot me an email at admin@melaniedarcy.comCheers!