Melanie Erk

Background

About Melanie Erk

As an accomplished marketing professional, I offer years of experience creating comprehensive strategies for both digital campaigns and events. I have been recognized by peers and senior management alike as a leader with expertise in paid and organic search, data analysis, end-to-end event execution, and project management. I thrive innovating unique solutions to complex problems and collaborating with diverse personalities and people at all levels of an organization. Career highlights that speak to my strengths and goals include: Directed a global quarterly event budget of ~$250K, cultivating an appropriate mix of proprietary events, partnerships, and 3rd party sponsorships driving KPI attainment.Achieved 26.5K+ engaged visits with 400+ high quality responses in a single year via paid media campaigns with quarterly budgets of up to $400K. Chosen to serve as Intern Project Advisor and mentor a virtual team of 4 interns, achieving an NPS score of 100 (program average 81) and developing 2 interns to secure permanent full-time Areas of Expertise Strategic Planning | Event Marketing | Project Management | Communication | Digital MarketingDemand Strategy | SEO Search Engine Optimization | Events Experience Management | Demand