Melanie Kaplan
Executive Vice President at Research Strategy Group
Based in Toronto, Canada
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Seniority
Vp
Department
General Business & Management
Location
Toronto
Industry
Market Research
Company size
80
Contact information
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m•••••••@rsginc.net
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Background
About Melanie Kaplan
Melanie has a wealth of MR experience and expertise from her 30+ years as research practitioner and buyer.Her passion is healthcare research. Melanie is involved in both qualitative and quantitative studies. She has conducted thousands of qualitative sessions with a wide range of HCPs from GP/FPs and specialists to hospital & retail pharmacists, nurses and therapists on behalf of both public and private organizations. Melanie been responsible for a multitude of studies spanning a variety of therapeutic areas including Respirology, Oncology, Endocrinology and Cardiology, to Women’s Health, CNS, Ophthalmology and Virology.But she’s not all about stethoscopes and medications. Melanie also has extensive experience in the Automotive, Food & Beverage, CPG, Beauty and Media industries. Keeping active in the consumer research arena allows her to bring new thinking to the healthcare realm and vice-versa. Melanie is a member of the Marketing Research and Intelligence Association (MRIA)
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