Melanie Samarasinghe

Background

About Melanie Samarasinghe

With 15+ years in Sales and Marketing, I’ve helped scale brand and agency partnerships for some of the world’s most influential tech, media and now financial organizations especially during high-growth phases• 10+ years sales management and leadership experience building and working alongside successful revenue teams to deliver consultative client excellence across multiple industry verticals including Financial services, Retail, Entertainment, Everyday Spend and Travel. • Committed customer advocate with experience innovating advertising, sponsorship and content programs for Fortune 500 and disruptor brands ranging from Nike to Microsoft, Geico, Levi's, Bank of America, to Diageo. • Cross-functional GTM collaborator who builds sales strategies and processes while supporting cohesive organizational culture in start-up and established work environments alike• Operational lead who leverages business acumen and analysis to identify market trends and deliver accurate forecasts.• My time in tech is underpinned by my experience as an Associate Publisher in the music / marketing space, so I keenly understand the power of creative content and community, the nuance of advocating for partner, editorial and influencer integrity, as well licensing rights.• I bring expertise in social, steaming, traditional, performance and commerce media to advise internal and external partners.Personally: I am passionate about inclusion and representation. I've been an executive sponsor of DE & I efforts in my last two roles. My love languages: music, travel, food, wellness, optimism and community. As a life long learner- I thrive exploring new challenges especially at the intersection of technology, content, creativity and culture.