Melanie Scull

Background

About Melanie Scull

Trusted, creative and forward-thinking Marketing & Promotion executive with a remarkable track record of developing highly successful, strategic and innovative campaigns for some of the world’s leading artists, including Coldplay, Katy Perry, Avril Lavigne, Fergie, Snoop Dogg, Bonnie Raitt, Kelly Clarkson, 21 Pilots, and Panic! at the Disco. Expertise in driving change to meet the demands of a constantly changing marketplace through strong business acumen and creative sensibility to champion, develop, and execute innovative strategies for artists’ initiatives - resulting in greater fan engagement, high-volume airplay, streams and sales revenue. Known for leadership agility, deftly building collaborative, customer focused relationships and highly talented teams built on trust and delivering results. Strategic Planning - Sales Management - Account Management - Client Relationship Management Brand Strategy - Deal Negotiations - Project Management - Sales Presentations - Revenue Generation Trends/Insights - Change Management - Cross-Functional Leadership - Coaching/Mentoring - High EQ