Melanie Wallwork

Background

About Melanie Wallwork

Collaborative and dynamic leader with over 15 years combined experience in marketing operations, project management and community engagement across corporate, entrepreneurial, and nonprofit settings. Successful at leading teams, delivering measurable results to meet business goals, and connecting with individuals and forging meaningful partnerships, a trait that has been instrumental in elevating brand awareness and cultivating valuable affiliations. Diverse experience and a skill set that stands out as unique assets and honed skills in leadership, communication, and team building. Multifaceted professional with extensive and varied background with the ability to adapt and excel in any professional environment. Marketing Manager| Project Manager |Community Relations Email@: melanie.wallwork@gmail.comMarketing Manager excelling in creating and executing marketing campaigns that increase brand awareness, customer engagement, and conversion rates across various channels and platforms and developing marketing strategies in response to marketing analytics and sales trends. Expertise in developing, implementing, and optimizing full lifecycle email marketing strategies to achieve business goals.Experienced in program management and project management with the ability to plan, execute and close projects on time, within scope and within budget. CORE COMPETENCIES:• Communication• Program Management• Project Management• Leadership• Decision Making• Team Building• Strategic Planning• Creative Problem Solving• Training and MentoringACCOMPLISHMENTS:•Developed and managed full lifecycle email/SMS marketing program which engaged, acquired, retained and built loyalty among customers. Efforts resulted in 69% growth in email list size and 140% improvement in SMS list size. •Developed and managed influencer relations program which elevated brand awareness through cultivating partnerships.•Influenced 20% increase in wholesale and retail sales from time starting with company to best month.Contact me at melanie.wallwork@gmail.com for any marketing, project management, program management or community relations opportunities.